Description: Strong enrollment and family retention are essential to the long-term success of every early childhood program. This course provides practical strategies for attracting prospective families, creating positive first impressions, delivering exceptional customer service, and building lasting relationships that encourage long-term enrollment. Participants will explore effective marketing techniques, enrollment best practices, engaging school tours, staff involvement, and family feedback systems that strengthen program quality and support sustainable growth. Throughout the course, leaders will learn how to evaluate the family experience from the first inquiry through ongoing enrollment and identify opportunities to improve satisfaction, increase referrals, and build a positive program reputation. By implementing intentional systems and relationship-focused practices, participants will be better prepared to create a welcoming environment that supports both program growth and long-term success.

 

By the end of this training, you will be able to:

• Analyze enrollment and retention practices to identify opportunities for attracting and retaining families. 
• Apply effective marketing, customer service, and communication strategies to create positive experiences throughout the enrollment process. 
• Develop an action plan that uses family engagement, staff collaboration, and feedback to strengthen enrollment and long-term family retention.