Fall Directors Summit 2026: Map Your Growth flyer

FALL DIRECTORS SUMMIT · NOV 21, 2026

Map Your Growth: Enrollment and Marketing Strategies for 2027

A business and marketing summit for child care directors and owners who are ready to fill seats, strengthen their brand, and grow their profit in the new year.

  • ✓  Saturday, November 21, 2026, 9 AM to 1 PM CST
  • ✓  In person in Houston or live virtual on Zoom
  • ✓  4 clock hours and .4 IACET CEUs
  • ✓  $129 per ticket

RESERVE IN-PERSON SEATRESERVE VIRTUAL SEAT

THE PROBLEM

You became a director to lead. Now you’re also the marketer, the enrollment team, and the CFO.

Open seats cost you money every week. Social media feels like a full-time job. Families have more options than ever, and last year’s plan may not carry you through the next one.

You don’t need more ideas. You need a clear plan, built with people who understand child care.

THE PROMISE

Walk out with your 2027 growth map.

In one powerful morning, you’ll learn proven strategies from industry leaders, hear what’s working right now from directors in the field, and leave with a plan you can start using Monday morning.

WHAT YOU WILL LEARN

Four Strategies to Map Your Growth

01Enrollment Building

  • ✓  Turn more inquiries into enrolled families
  • ✓  Build a tour experience that wins parents over
  • ✓  Keep the families you have with a retention plan

02Marketing for 2027

  • ✓  Map out your 2027 marketing calendar
  • ✓  Know your ideal family and the message that reaches them
  • ✓  Leave with a plan ready to launch in January

03Social Media Development

  • ✓  Know what to post and how often
  • ✓  Create content that books tours
  • ✓  Turn followers into enrolled families

04Revenue and Profit

  • ✓  Set tuition that covers your real costs
  • ✓  Budget for profit, not just survival
  • ✓  Find new ways to grow your revenue

LIVE PANEL OF SPEAKERS AND DIRECTORS

What’s Working Now: A Directors and Owners Panel

Hear directly from successful directors and owners as they share the strategies, mistakes, and wins that grew their programs. Bring your questions. In-person and virtual attendees can both join the live Q&A.

Two Ways to Attend

Choose the experience that works for you. Register for one.

In Person in Houston

  • ✓  All sessions and the live panel
  • ✓  Networking with directors and owners
  • ✓  Light refreshments
  • ✓  Summit workbook and giveaways
  • ✓  IACET CEU certificate

$129

RESERVE IN-PERSON SEAT

Live Virtual

  • ✓  Stream every session and the live panel
  • ✓  Ask questions during the Q&A
  • ✓  Giveaways
  • ✓  Digital summit workbook
  • ✓  IACET CEU certificate

$129

RESERVE VIRTUAL SEAT

Who Should Attend

  • ✓  Child care center directors and assistant directors
  • ✓  Center owners and multi-site operators
  • ✓  Home-based child care providers ready to grow
  • ✓  Aspiring owners planning to open a program

Event Details

  • Date: Saturday, November 21, 2026
  • Time: 9 AM to 1 PM CST
  • In-Person Location: Elite Training Center, 7207 Regency Square Blvd #200, Houston, TX 77036
  • Virtual Platform: Zoom
  • Credit: 4 clock hours and .4 IACET CEUs

Meet the Speakers

Sheika Petteway

Sheika Petteway

Founder & CEO, Elite Educational Enterprises

Otis Petteway

Otis Petteway

CEO, OP3 Marketing Solutions

John Caldwell

John Caldwell

Business Manager, Elite Educational Enterprises

Reserve Your Seat

Choose In-Person (Houston) or Virtual, select how many seats, and click Add.

DateClass TypeAddressCityStatePrice
Classroom 7207 Regency Square Blvd #200Houston (77036)TX$129.00
Virtual $129.00

Map Your Growth for 2027

Join directors and owners on Saturday, November 21, 2026.

RESERVE IN-PERSON SEATRESERVE VIRTUAL SEAT

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